Integrity Moments - September 7, 2016

 

Four Marketing Challenges – Part II

In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The second challenge is “Poor Quality.”

Following a trend in the 1980s of providing a cheaper alternative to the typical car rental business, I began buying used cars and renting them to local people in need of transportation.

Unfortunately, I discovered too late that people rent cars for reliable transportation. My old cars disappointed many customers, and devastated my profitability.

Proverbs 22:29 teaches, “Do you see someone skilled in their work? They will serve before kings; they will not serve before officials of low rank.”

Selling a product or service you can be proud of is much easier than selling undesirable services.

 

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