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Integrity Moments - October 30, 2015



The Power of Marketing
By:Rick Boxx
October 30, 2015

According to History.com, Americans spend over $6 billion a year on Halloween, and $2 billion of that goes to the candy manufacturers. This is a great reminder of the power of marketing and advertising!

According to businessinsider.com, Trick-or-Treating was popularized in the early 20th century, but fizzled out when sugar was rationed during World War II, making candy scarce. After the war, a few popular television shows highlighted Trick-or-Treating again, and, candy executives seized this opportunity!

They heavily promoted their candy as a necessary supplement to the Trick-or-Treating activities of Halloween, creating a $2 billion niche for their products by 2014.

Proverbs 24:5 teaches, “The wise prevail through great power, and those who have knowledge muster their strength.”

Surround yourself with wisdom and knowledge, and, you can discover opportunities previously unknown.

Learn more about Rick Boxx and Integrity Resource Center

Originally published October 30, 2015.