In the 1880s, Henry Crowell bought an oat mill to provide feed for horses. The business was struggling when Henry turned to God in prayer for a creative solution for his business woes.
God led Henry to begin selling his oats to people as a breakfast cereal. This was an unconventional strategy, because oats were sold from insect infested barrels in general stores for horse feed.
Selling oats for human consumption seemed crazy!
Henry designed a cardboard box filled with rolled oats to place on grocery store shelves. Today we know Henry’s company as Quaker Oats.
Proverbs 16:9 says, “In his heart a man plans his course, but the Lord determines his steps.”
If you need an unconventional strategy for your workplace, pray, listen, and let God guide your steps.
Learn more about Rick Boxx and Unconventional Business Network