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Integrity Moments - September 9, 2016


Four Marketing Challenges – Part IV

In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The final marketing challenge is “Sponsoring Sin.”

A friend of ours owns a consumer product company which frequently advertises on television and radio. Early on they discovered the importance of monitoring what their advertising dollars sponsored.

Each week their marketing team reviews all upcoming ads to assure that they are family-friendly and not promoting something that would be embarrassing to them.

Luke 17:1 teaches, “Jesus said to his disciples: “Things that cause people to stumble are bound to come, but woe to anyone through whom they come.”

If you’re spending advertising dollars, enhance your brand by proactively avoiding the promotion of sinful activity.

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Originally published September 09, 2016.