Four Marketing Challenges – Part IV
In my book, “Unconventional Business,” I highlight four marketing challenges that many of us face in the marketplace in trying to do marketing with truth and love. The final marketing challenge is “Sponsoring Sin.”
A friend of ours owns a consumer product company which frequently advertises on television and radio. Early on they discovered the importance of monitoring what their advertising dollars sponsored.
Each week their marketing team reviews all upcoming ads to assure that they are family-friendly and not promoting something that would be embarrassing to them.
If you’re spending advertising dollars, enhance your brand by proactively avoiding the promotion of sinful activity.
Learn more about Rick Boxx and Integrity Resource Center