A study conducted by Harvard Business Review suggests that 75% of customers won’t buy unless asked. The study also reports over 50% of sales professionals don’t ask. Therefore, 50% of the time, business is left on a table full of opportunity.
Jesus knew He had the solution to help, but He asked anyway. The paralytic had to choose to respond to Jesus’ help. Selling is providing a solution. Sales are left behind without asking, “Do you want to get well?
Do you make a compelling ask, demonstrating solutions, to customers who need you?
Today’s guest column was written and adapted with permission from author and coach, Stephanie Winslow.
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