A good name is more desirable than great riches; To be esteemed is better than silver or gold. - Proverbs 22:1
How important is your name? Sports columnist Skip Bayless reported this interesting story:
Mark Cuban, owner of the NBA’s Dallas Mavericks, offered sports-talk host David Kaplan $50,000 to have his name legally changed to “Dallas Maverick.” When Kaplan declined, Cuban responded by offering to pay Kaplan $100,000 and donate $100,000 to Kaplan’s favorite charity if he took the name for one year.
Kaplan did some soul searching, but held firm. “I’d be saying I’d do anything for money,” he explained, “and that bothers me. My name is my birthright. I’d like to preserve my integrity and credibility.”
Building a reputation of integrity and reliability happens by establishing a consistent track record of sound decisions and hard work. And no amount of money or fleeting temptation is worth its undoing.
“There is no such thing as a minor lapse of integrity.” - Tom Peters (1942 - )