Integrity Moments with Rick Boxx Devotionals

Timeless wisdom for integrity and faith in the workplace

 

Growing the Customer Base

A company I serve launched a new division that does the same things as their core business, but with a whole new brand. This came from a focus group where millennials expressed their need for the product, but wouldn’t buy due to the look of the traditional brand.

After further research, they discovered that the marketing methods that had worked for most of their customers didn’t work for millennials. A new brand was necessary to reach this next generation.

Jesus was asked why He did things differently. In Matthew 9:17 he said, “Nor do people put new wine into old wineskins; … but they put new wine into fresh wineskins, and both are preserved.”

A wise business looks for ways to preserve the old customer base while attracting the new.

 

Learn more about Rick Boxx and Integrity Resource Center

About Integrity Moments with Rick Boxx

Integrity Moments with Rick Boxx is a popular daily Bible devotion.  This Rick Boxx devotional offers wisdom and insight about faith and integrity in the workplace.  Reading daily devotions provides strength and encouragement in your daily walk with Jesus Christ.

  • Editors' Picks

    Why the Church Must Start Talking about Domestic Violence
    Why the Church Must Start Talking about Domestic Violence
  • Don't Think of Church as Your Own Spiritual Power Bar
    Don't Think of Church as Your Own Spiritual Power Bar
  • So You Think Theology Is Impractical?
    So You Think Theology Is Impractical?