Modesty or Profit
By: Rick Boxx
January 16, 2013
Correct Craft, a ski boat manufacturer, revealed in a video how they practically apply their faith to their marketing. Instead of marketing sex appeal, Correct Craft only uses people in modest bathing suits in their advertisements, instead of bikinis.
They may be able to sell more boats by following their competitor’s model, but Correct Craft would rather take a step of faith and please God instead.
1 Timothy 2:9-10 teaches, “I also want women to dress modestly, with decency and propriety, not with braided hair or gold or pearls or expensive clothes,but with good deeds,appropriate for women who profess to worship God.”
Modesty isn’t a popular tool in marketing these days. Does your organization make their marketing decisions based on profit, or based on God’s principles?
Are you living your faith at work? Watch a short video about the FIRE in the workplace assessment.
Wes Cantrell’s From the Shop Floor to the Top Floor
Wes answers the question, “How did you start as a repairman and become CEO of the same company?” He answers in vivid detail with stories and illustrations from his 46 year career. Could this be done in today’s environment? We says “yes” by obeying Biblical principles. Purchase here.
“How well are you modeling Faith, Integrity, Relationships, and Excellence in your work? Find out by taking Integrity Resource Center’s free FIRE Assessment!”