By: Rick Boxx
February 13, 2012
My daughter, Bekah, shared with me that two different clothing stores she has bought from both claim to have a liberal return policy. Only one of these stores, however, actually allowed her to return her clothing for a refund. The other, according to Bekah, gave her lip service, but refused to allow the return.
Anyone in marketing knows that “trust” is very important in building your customer base. Unfortunately, many marketers focus more on building the appearance of trust than on building trust in fact.
Proverbs 20:6 teaches, “Many a man proclaims his own loyalty, But who can find a trustworthy man?”
Product guarantees and customer service promises are helpful ways to build trust, provided you follow through. Does your organization honor its promises, or are they merely lip service?
This book details how to begin the process of being accountable to one another. It’s a practical tool for helping people who desire to have character and integrity. Purchase Character That Counts here.
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