A Word with You - July 21, 2011

 

Chewing Your Food Properly

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There's at least one important principle of advertising we need to consider today, and that is you have to demonstrate the need for your product in order to sell it. I'll tell you someone who was good at it some years ago in one of the classic commercials. It was Alka-Seltzer, one of those old commercials I still remember. They would show some irresponsible eater who consumed some nightmare menu, and then the camera just made him look all distorted, like one of those trick mirrors.

I still remember the one with that poor guy holding his stomach and he's going in and out of focus, and he says, "I ate too much. I ate too fast. I ate too much. I ate too fast." Actually a lot of us don't really eat our food, we inhale it, we gobble it, we basically gulp it. And sometimes we lose it because of the way we ate it. Just because you ate it doesn't mean it's going to do you any good.

© (c) Ronald P. Hutchcraft
Distributed by Ron Hutchcraft Ministries, Inc.

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