© 2012 S. Michael Craven
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S. Michael Craven is the President of the Center for Christ & Culture and the author of Uncompromised Faith: Overcoming Our Culturalized Christianity (Navpress, 2009). Michael's ministry is dedicated to equipping the church to engage the culture with the redemptive mission of Christ. For more information on the Center for Christ & Culture and the teaching ministry of S. Michael Craven, visit www.battlefortruth.org.
The Christmas season is once again upon us and with it overwhelming encouragement from Madison Avenue to spend what we have not earned to buy what we cannot afford. The day after Thanksgiving, known as Black Friday (indicating the point at which retailers are in the black — or at least hope to be), signaled the start of the “holiday shopping season.” That phrase in and of itself reveals the commercialized emphasis that has unfortunately come to define Christmas for many Americans.
The thrust of this consumerist message is that the holiday is best enjoyed or most fully realized through the acquisition of “things.” Advertisements bombard us with images of bountiful Christmas scenes in which beautiful packages surround the tree, and “happiness” is realized upon the receipt of this or that consumer product. Credit card issuers alone (those most interested in seeing you spend what you don’t have) spend more than $150 million on holiday advertising and promotions. Evidence that these messages work is found in the fact that, according to financial advisor Dave Ramsey, “over 50 percent of Christmas shoppers will spend well over what they planned to and will go further into debt.”
As to the severity of this debt, Ramsey points out that “more than $70 billion, over half of what was charged last year, ended up as revolving debt and the interest on last year’s gifts are still being paid today.” On average, “two-thirds (65 percent) of shoppers overspent their budget by $100–$500 and 75 percent overspent by $50–$100.”
Of course this consumerist philosophy — rooted in the notion that making more money, which enables you to buy more things, will necessarily result in greater life satisfaction and happiness — is a pervasive message year-round in America. Recent studies show that most Americans believe they would be “perfectly happy” with just 20 percent more income. And according to Boston College sociologist Juliet Schor’s 1998 best seller The Overspent American, “one-quarter of Americans making $100,000 believe they don’t have enough cash.” (In 2010, the US median income was $49,445.)
However, renowned economist and USC professor, Richard Easterlin observed that “once a society’s basic needs — food, shelter, employment — are satisfied, the accumulation of greater and greater wealth does not generate greater collective or personal happiness over the long run” (USC Trojan Family Magazine). This has become known as the Easterlin Paradox.
In the early seventies “Easterlin sifted through numerous surveys asking Americans how happy they were. The explosion in wealth created by the postwar boom had not made a dent, he discovered. Although the average family was 60 percent richer in 1974, levels of contentment remained unchanged from 1945.” These findings “flew in the face of the assumption held by most economists and politicians that populations get happier as national wealth increases.” Also according to the article “today, no one disputes the truth of the Easterlin Paradox.”
Despite our present economic challenges, the United States is still far richer in 2011 than it was 1974 and yet our levels of life satisfaction and personal contentment haven’t improved one iota. In fact, every measurement of personal well being — psychological, emotional, and spiritual — demonstrates that despite our increased abundance we are less satisfied and more depressed than ever.
A joint study recently conducted by the World Health Organization and Harvard Medical School revealed that the US has the highest rate of depression among a survey group of fourteen countries. Conversely the poorest nations reported the lowest levels of depression. Researchers suggest that this may be due to differing expectations. Precisely! Americans — saturated with consumerism — have been conditioned to expect that happiness and satisfaction naturally flow from prosperity and the acquisition of things. That is the whole point of consumer advertising: to make you discontent with what you have by offering the expectation of an improved life through the purchase of the latest product — an expectation that very quickly evaporates after we have purchased said product.
Consciously we know this promise is ridiculous; however, subconsciously we frequently find ourselves seduced by the lords of consumerism into believing this silliest of propositions. As Easterlin has confirmed, as we acquire possessions, our aspirations rise in proportion to the gains, leaving us no happier than before. Indeed, the more we earn the more we want! This misguided (and idolatrous) expectation sets us up for perpetual disappointment because as the evidence demonstrates, prosperity always fails as a source of lasting contentment and life satisfaction.
The first remedy is to simply recognize the false and frankly illogical “gospel” offered by consumerism. This alone offers some degree of immunity from the insidious and seductive voice of consumerism. Secondly, from a purely financial perspective, Dave Ramsey offers some practical advice relative to Christmas:
If you find yourself swept up in the rush of consumerism, stop! Remember that Christmas is about God’s gracious and abundant gifts to humanity — the gifts of life, family and friends, good food, music, worship; the virtues of peace, charity and mercy; and the greatest of all: His Son, Jesus. Savor these things. Ponder the truth so beautifully expressed in the words of my favorite Christmas carol:
Long lay the world in sin and error pining,
Till He appeared and the soul felt its worth.
A thrill of hope, the weary world rejoices,
For yonder breaks a new and glorious morn.
Christmas reminds us that we who were without hope, weary and discontent, slaves to sin and sorrow, now have a real and present hope. We can be saved from this dreadful condition and finally discover satisfaction and contentment not because we received the latest gadget but because “God so loved the word that He sent His only begotten Son”! We can be reconciled with God! So this Christmas let us not be swept away by the illusory claims of consumerism; instead, let us revel in God’s gracious gifts, to drink deeply the wonder of relationships and life and every moment of this season — these will leave you truly satisfied and debt free!
© 2011 S. Michael Craven
Respond to this article here.
Subscribe to Michael's weekly commentary here.
S. Michael Craven is the President of the Center for Christ & Culture and the author of Uncompromised Faith: Overcoming Our Culturalized Christianity (Navpress, 2009). Michael's ministry is dedicated to equipping the church to engage the culture with the redemptive mission of Christ. For more information on the Center for Christ & Culture and the teaching ministry of S. Michael Craven, visit www.battlefortruth.org.
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Your immediate response may be, “What does Christianity have to do with economics?” In response, I would say: Everything, if you think of economics as the system and means of production and exchange whereby people meet their own and each other’s essential needs.
Lest anyone presume otherwise, to think “Christianly” about these subjects does not imply that the Christian perspective must align with Republican, Democratic or Libertarian political positions. Christian theology transcends all of these and to be fair, each may include — to one degree or another — aspects of Christian economic ideas and philosophy. However, as Christians our faith and worldview should inform our moral, political and economic views, not vice versa.
To be sure, there is a debate raging in this country about the nature of economics and, more specifically, the role of government in promoting and/or achieving economic prosperity.
Add to this an increasingly polarized and hostile political culture, pervasive corruption among government and private sectors, costly and increasingly pointless wars, not to mention the rapid erosion of historic moral norms. It isn’t surprising that Americans are deeply divided, confused, frustrated and angry.
On the topic of economics, Americans (including many Christians) range — either consciously or unwittingly — between out-and-out Marxism on the one hand, to free market capitalism on the other, and various iterations of democratic socialism in between. Some are convinced that increased government control and regulation of the market will halt the greed and corruption that has become all too commonplace on Wall Street and in private enterprise. Additionally, many believe that increased government control will yield greater economic equity between socioeconomic classes.
In contrast, many believe that increased government interference only accommodates different and greater forms of corruption while it restrains creativity, innovation and productivity. They believe furthermore that government economic schemes and interference with free markets generally limit the earning capacity of all and consign people to dependency and poverty by restricting human potential and opportunity. I confess that I fall into the latter category — not because I am a “capitalist," but because my Christian faith shapes my views of creation, mankind and work.
Frankly, I find most people’s convictions are driven by emotion more than any coherent economic or moral philosophy. Therefore, given the enormous impact on human persons that economics carries, it is important that Christians offer sound moral and philosophical guidance on the nature and means of human economic activity.
What qualifies Christianity to speak on economics? Simply put, to properly understand economics, you must begin with a proper understanding of man. This is where most alternative worldviews immediately diverge. Rev. Robert A. Sirico, writing in the Pittsburgh Tribune-Review, offers a helpful starting point:
The Genesis account of creation tells us that from the beginning, humanity was created to work. God puts Adam in the garden to “work and watch over it.” The Scripture provides an insight into our nature: We are all, man and woman, called into this life to find our vocation, the work that is uniquely ours and contributes to the flourishing of the wider community.
At the center of all economic activity is human productivity; God himself calls us to be productive (see
More than any other economic system, free markets encourage quality and efficiencies by means of competition. The best and most affordable wins the loyalty of the consumer. In competition, both the interests of producer and consumer remain in closer balance. The free market producer must provide what people want or need at a price people are able and willing to pay. Centralized economies diminish or eliminate this essential competitive condition.
Our economic system must include the promotion and enforcement of fair means of exchange and reward (see
Finally, and perhaps most importantly, our economic system must seek to render the production of goods and services subordinate to man rather than making man subordinate (or slave) to the production of goods and services.
Since man bears the image of God and has been given authority over creation (see
Wherever man suffers subordination to work (toil) or is compelled by force to work for others, we are reminded of the Fall. However, the fulfillment of God’s promises to Israel through the death, burial, and resurrection of Jesus — the Messiah — inaugurates the in-breaking reign of God. As God’s people, we are to be a “sign and foretaste” of his kingdom to come — resisting the effects of the Fall whenever and wherever we can and commending, by argument and example, the righteous standards of the kingdom.
Free markets offer inherent support for the dignity of man by driving innovation and ingenuity, making labor less burdensome and therefore more efficient. This is why we created the yoke and placed it upon the ox — not on our children. Freedom in the marketplace further contributes to the dissolution of social, racial and economic boundaries that otherwise constrain human productivity.
Finally, freedom in the marketplace encourages the creative capacity and dreams of the willing — through the promise of reward — to innovate and improve upon the production and delivery of goods and services that benefit others. Thus they are willing to take on great risks, believing that any reward will be theirs and no claim can be made upon it by king or tyrant. In such a system, albeit far from perfect in this fallen world, human dignity abounds, flourishing spreads further and poverty diminished.
© 2011 by S. Michael Craven. Permission granted for non-commercial use.